4. Display advertising.
Display advertising refers to banners, sidebars and other predominantly-visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Display Network.
5. Affiliate marketing.
Affiliate marketing leverages product-focused referrals such as reviews, comparisons and testimonials, to drive traffic to an online retailer’s website. Receiving a set commission for referred sales, affiliate marketers typically have a loyal following or receive traffic from some of the above channels.
6. Email marketing.
Email marketing is used to target current, potential and past customers with newsletters, abandoned cart notifications and remarketing.