Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.
Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.
The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.
Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, and educational institutions all use content management, but in different ways. This leads to differences in terminology and in the names and number of steps in the process.
For example, some digital content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight, approving the content for publication.
Publishing may take many forms: it may be the act of “pushing” content out to others, or simply granting digital access rights to certain content to one or more individuals. Later that content may be superseded by another version of the content and thus retired or removed from use (as when this wiki page is modified).
Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:
Creator – responsible for creating and editing content.
Editor – responsible for tuning the content message and the style of delivery, including translation and localization.
Publisher – responsible for releasing the content for use.
Administrator – responsible for managing access permissions to folders, collections and files, usually accomplished by assigning access rights to user groups or roles. Admins may also assist and support users in various ways.
Consumer, viewer or guest – the person who reads or otherwise consumes the content after it is published or shared.
A critical aspect of content management is the ability to manage versions of content as it evolves (see also version control). Authors and editors often need to restore older versions of edited products due to a process failure or an undesirable series of edits. Time-sensitive content may also require updates as the subject matter evolves over time.
Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development or publication of the content. Each review team member requires clear and concise review standards. These must be maintained on an ongoing basis to ensure the long-term consistency and health of the knowledge base.
A content management system is a set of automated processes that may support the following features:
Import and creation of documents and multimedia material
Identification of all key users and their roles
The ability to assign roles and responsibilities to different instances of content categories or types
Definition of workflow tasks often coupled with messaging so that content managers are alerted to changes in content
The ability to track and manage multiple versions of a single instance of content
The ability to publish the content to a repository to support access
The ability to personalize content based on a set of rules
Increasingly, the repository is an inherent part of the system, and incorporates enterprise search and retrieval. Content management systems take the following forms:
Web content management system—software for web site management (often what content management implicitly means)
Output of a newspaper editorial staff organization
Workflow for article publication
Document management system
Single source content management system—content stored in chunks within a relational database
Variant management system—where personnel tag source content (usually text and graphics) to represent variants stored as single source “master” content modules, resolved to the desired variant at publication (for example: automobile owners manual content for 12 model years stored as single master content files and “called” by model year as needed)—often used in concert with database chunk storage (see above) for large content objects
What Is Content Marketing?
Useful content should be at the core of your marketing
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content marketing is used by leading brands
Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
Content marketing is good for your bottom line — and your customers
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
Better customers who have more loyalty
Content is the present – and future – of marketing
Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.
Marketing is impossible without great content
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies
TYPES OF CONTENT WE OFEER AT DIGITAL TIPS
DIGITAL TIPS has been producing and distributing great content for long time and for different industries.
Now, for everyone from small businesses to big companies, , we’re committed to present a very high quality content matches with your business type.
Along that long and successful road, we’ve learned how the good content connects the clients with the business’s, since the the ultimate goal of all of that is to engaging an audience and creating a memorable bond between your brand and your customers.