CONTENT MANAGEMENT
Content management (CM) is a set of processes and technologies that supports the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.
Digital content may take the form of text (such as electronic documents), images, multimedia files (such as audio or video files), or any other file type that follows a content lifecycle requiring management.
The process is complex enough to manage that several large and small commercial software vendors such as Interwoven and Microsoft offer content management software to control and automate significant aspects of the content lifecycle.
TYPES OF CONTENT WE OFEER AT DIGITAL TIPS
DIGITAL TIPS has been producing and distributing great content for long time and for different industries.
Now, for everyone from small businesses to big companies, , we’re committed to present a very high quality content matches with your business type.
Along that long and successful road, we’ve learned how the good content connects the clients with the business’s, since the the ultimate goal of all of that is to engaging an audience and creating a memorable bond between your brand and your customers.
Video
We at DIGITAL TIPS believes that the Videos are entertaining, engaging, easy to digest, and highly shareable.
With the video you can grab an Internet user’s attention. especially when it brings your story to life,
So Always we advice our client to create a short video and to the point, with clear takeaways, it will be a great addition to your overall promotional strategy.
Infographics
Infographics drive user engagement and allow the your audience to understand the whole story.
Infographics are sweeping the web, and rightfully so. They resonate well with readers in almost any area of interest.
All the industries infographics take your main data points and show them in a fun, visual representation.
Social Designs
Struggling to gain the attention of your social media audience?
With 3.8 billion users, social media platforms put you in front of a huge audience.
But does your audience love your content?
Because it’s one thing to be seen by them.
It’s another to get their wholehearted support.
Plus, social media platforms were created for connections, not selling.
To gain your audience’s attention, you need to compete against posts from their friends, DMs from their family, and tons of cute cat photos.
Text Content for Blog & Website
You can use a blog to serve as your author platform, market your work or find new freelance writing clients. Blogging is also a great way to experiment with your writing style.
This is the age of content — people are always looking for more to absorb, and your unique voice has a place on the vast, limitless interwebs, too.
CONTENT MARKETING
What Is Content Marketing?
Useful content should be at the core of your marketing
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
Content marketing is used by leading brands
Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.