DIGITAL MARKETING

The world of online marketing has grown, and today there’s clearly more than one way to market your website on the internet. 

The good news is that though these areas are separate marketing categories, they can all work together to achieve your goals and grow your business.

Digital Tips

DIGITAL MARKETING CATEGORIES

Digital marketing can be categorized in 6 main disciplines:

Content Marketing

The creation and publication of useful content designed to attract, educate, and maintain your target audience.

Native advertising

Also called advertorials, native advertising is a type of online advertisement that resembles the editorial content of the website or publication they’re promoting. 

Pay-per-click (PPC) advertising – PPC

is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.  

Search engine optimization (SEO)

This is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website. 

Social media marketing

The practice of promoting a product or service on social media platforms. 

Email marketing

A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

OUR DIGITAL MARKETING STRATEGY

IN 10 STEPS  we’ll show you how we work on your digital presence

is an organized effort to gather information about target markets and customers: know about them, starting with who they are.

 It is a very important component of business strategy and a major factor in maintaining competitiveness.

 Market research helps to identify and analyze the needs of the market, the market size and the competition.

 Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.

Customer or Buyer personas:

 are a term used to describe the ideal customer that can be defined by surveying and contacting the pre-defined target group.

Why buyer personas ?

buyer personas provide structure and context for you company, making it easier to map out content, allocate your team’s time and resources, and achieve alignment across your organization.

Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. Make sure that the goals you developed are suitable, and make them measurable.

We at Digital Tips helps you to set you main goals and also work to achieve all of them

Analyze the digital assets and channels that you are already using, including website, blog content, social media, word-of-mouth, native advertising, Google Adwords, paid advertising, and so on. Ask yourself: how effective were they and how can they be used next year?

It is okay if your future digital marketing strategy process does not incorporate all of these elements, but it sure should use those that were the most effective in the previous year.

For example, if a landing page you recently created has been effective in generating leads, use it again but improve it as much as possible. The same applies to other assets and channels

SEO

the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Google My business

With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps

Paid advertising

With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.


 

It’s a mobile-first era, and there’s no excuse for not improving your site for a wonderful mobile experience. Mobile optimization includes page speed, site design, and various other search engine optimization practices to ensure that people who come to your site using a mobile device have a good experience. 

Review your mobile responsive design and email templates to ensure that you are using the latest methods and provide only relevant and latest data.

VISUAL IDENTITY  is how you shape perception and create an impression through the visible elements of your brand. Images are a powerful form of communication, specifically because they do not communicate with words.

Social media integration gives your audience more ways to engage and interact with your brand.

You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do.

Social media integration helps accomplish a few key goals, including increasing your brand reach and awareness. It also encourages engagement with your website and helps build a bigger audience on social media.

It is more important than ever that businesses and brands give their audiences more ways to interact with them. COVID-19 has changed the landscape for how people interact with businesses. More people are turning to social media than ever due to the global pandemic.

Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format. The term is typically used in reference to administration of the digital content lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.

The goal of channel management is to establish direct communication with customers in each channel. If the company is able to effectively achieve this goal, the management will have a better idea which marketing channel best suits that particular customer base. The techniques used in each channel could be different, but the overall strategy must always brand the business consistently throughout the communication 

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