Creating a site and buying a domain name (www.businessexample.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.
4. Improve SEO Rankings
When you search online through sites like Google, Bing, or Yahoo you will see a list of websites with answers to your request. There are SEO (Search Engine Optimization) tactics that you can apply to your company website to improve its rankings on those search engines.
5. Increase Leads From Online
Gaining visitors to your website is good, but gaining customers is even better! With a well-optimized website, you get your potential leads to call, sign up, or purchase a product from your company. You can turn your website into a leading salesperson for your company.
7. Save Money on Printing
Paper catalogs and brochures can still be helpful in point-of-sale situations, but what if item information changes? It is much easier to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials will likely be the most cost-effective way forward.