Clubhouse ما هو

Clubhouse

ما هو Clubhouse ؟
Clubhouse هو تطبيق وسائط اجتماعية مجاني يعتمد على الصوت حيث يناقش الأشخاص مواضيع محددة مسبقًا أو أي شيء يدور في أذهانهم في “الغرف”. يشبه الأمر إلى حدٍ ما أن تكون في مكالمة شبه عامة مع إيقاف تشغيل جميع الكاميرات ، وتكافح أحيانًا لتتبع من يتحدث.

من المحتمل أن تكون أنواع الغرف لا حصر لها ، لكن تنسيق Clubhouse ذاته – الأصوات غير المجسدة التي تحاول إجراء محادثة دون أن تتحلل في فوضى صاخبة – تعني أن الغرف الأكثر شعبية غالبًا ما تكون عبارة عن حفنة من الأشخاص الذين يتقدمون إلى حشد صامت. يمكن أن يبدو الأمر وكأنه مزيج من محادثات TEDx والبودكاست للمحادثة ، مع اضطراب اجتماع مجتمعي ساخن وعامل محرج من عرض إذاعي يتم الاتصال به. يمكن أن يؤدي التنسيق إلى محادثات عفوية وكاشفة أكثر مما قد تجده في مكان آخر ولكن أيضًا مشوشة ومتقاطعة.

يمكن أن تكون منافذ Clubhouse (رجال الأعمال الحرفيون ، المغنون ، مؤلفو الأغاني ، الأشخاص الذين يتساءلون عن كيفية النجاة من الانهيار الجليدي) طريقة ممتعة لتمضية الوقت – الاستماع إلى أشخاص مثيرين للاهتمام يتحدثون عن الموضوعات التي تهتم بها ، غالبًا دون ضغط للمشاركة. يمكن للمستخدمين التنقل بين المحادثات التقليدية الأكثر جدية حول الموضوعات التي تثير فضولهم أو اختبار تنسيقات مختلفة من Clubhouse. بعضها يشبه الحفلات الموسيقية ، والبعض الآخر يتم إعداده مثل عروض المواعدة في المدرسة القديمة. في إحدى الحالات ، كانت الغرفة تتكون من 40 عضوًا من فريق الممثلين يعيدون إنشاء مسرحية “Lion King” الموسيقية بأكملها. في الوقت الذي يشعر فيه كثير من الناس بالعزلة ، يمكن أن يكون نشاز الغرباء الذين يتحدثون والغناء وحتى القتال أمرًا مريحًا.

المصدر
washingtonpost

The 4 Ps of the digital world that will remodel your digital marketing strategy

Most of the industries experienced their methods and practices been turned upside-down by the internet.

One of them is marketing which has arguably experienced and enjoyed major changes.

Marketing has become so good with its newest tools like customer profiling, response analysis, transactional messaging, recommendation engines.

But have you ever imagined how much the new technology has altered the basics of marketing? The truth is basics always remain the same, though there are a few advancements.

Even when the fundamentals remain the same, it does not necessarily mean that we can still use and apply them in the same way as we use to do previously. Some of the old established truths are certainly broken down as e-commerce took over.

So, it is a good idea to pause and reflect on what we have learned about marketing through the technology lens.

However, with the availability of marketing technology platforms and new data sets that offer myriad possibilities for connecting with consumers, you must also concentrate on using technology to promote personalized practices.

A recent study stated that 81% of the shoppers have researched online before stepping inside a store and 74% of the customers are frustrated because of getting irrelevant messages and offers.

If you are looking to build meaningful connections with audiences across digital channels, customer relationship management (CRM) is an imperative part of a flourishing marketing strategy.

Each discussion in Marketing starts with the 4Ps of Marketing. CRM along with the new 4Ps followed at Thrillax – process, philosophy, positioning, and promotion offer distinct approaches to meet customer needs and customize messaging for audiences that expect personalization. We call our business model as the Comprehend and Conquer approach.

Before we enter into the details of 4Ps of marketing, let’s know a little about the good old 1950s.

The term “marketing mix” was created by Neil H. Borden who was an American Marketing Association president in 1953. And since then we have been using it in different forms.

In 1960 E. Jerome McCarthy formed the 4 Ps in Marketing and since then, they

have been connected to the Marketing Mix. The marketing mix or now the 4Ps explain the bunch of activities, or strategies applied by various organizations to promote their product or service. The 4Ps in the marketing mix are Product, price, promotion, and place.

Definition of 4P’s of Marketing:
The 4Ps of marketing represent the strategies which an organization uses to promote its brand or product in the market. In a layman’s language, the 4Ps of marketing means building the product as per the demand of the customer which fulfills customer’s request and is easily available to the customer at the right price.

Following the 4P strategy can help to increase organic search traffic on your website also.

Embellishing these 4Ps:
Product: Product determines the service or item which is up for selling for the buyers. A product can either be a physical item or a service.

Price: Price explains the value of the product. The buyer pays a price to the seller in exchange for the product or service used. Normally, the price or the value of the product depends on a variety of internal and external factors.

Place: Place indicates a distribution pipeline of sales for the product. Place implies – making the product available easily to potential buyers. The success of the product majorly depends on the right placement of the product.

Promotion: Usually, promotion involves any activity or action taken in order to sell or advertise the product. The activities like advertising, events, customer incentive schemes, marketing are all included in the promotion of the product.

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E-commerce Marketing Channel

1. Pay-per-click advertising (PPC).

Running an effective PPC campaign involves strategic bidding on the keywords or phrases used in the ads you create. Your ads will appear above or below non-paid organic search results, with higher bids earning the #1 position. Search engines earn revenue on a per-click basis, while impressions are determined by user search query.

2. Search engine marketing (SEM).

Often used as a synonym for PPC, SEM refers to paid advertising campaigns. This multifaceted term is used by many marketers to describe all paid and organic efforts. It’s also used to describe efforts on Google’s AdWords platform and paid platforms on other search engines, such as Bing.

3. Search engine optimization (SEO).

Unlike the paid advertising methods described above, SEO traffic generates unpaid, “organic” results across search engines like Google and Yahoo. Successful SEO combines adherence to best practices on a product level in tandem with content creation, inbound links, social media engagement and many other factors taken into consideration by search engine algorithms.

4. Display advertising.

Display advertising refers to banners, sidebars and other predominantly-visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Display Network.

5. Affiliate marketing.

Affiliate marketing leverages product-focused referrals such as reviews, comparisons and testimonials, to drive traffic to an online retailer’s website. Receiving a set commission for referred sales, affiliate marketers typically have a loyal following or receive traffic from some of the above channels.

6. Email marketing.

Email marketing is used to target current, potential and past customers with newsletters, abandoned cart notifications and remarketing.