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كيف تدير عملك على الانترنت بنجاح

*ترتيب اجرءات تواجدك الانترنت وهويتك عليها

مثلاً يجب ان تنتهي من اعداد موقع الويب الخاص بك ومن ثم حساباتك الرسمية على وسائل التواصل الاجتماعي بشكل يكون واضح ويعرف ماهية عملك واهدافه.

بالاضافة الى  انه يجب مراعاة بعض الامور التي تتعلق بهويتك التجارية مثل الشعار الخاص بك , رؤية الشركة معلومات الاتصال وغيرها ويجب ان تبقى محدثة بشكل مستمر.

*حماية سمعتك على الإنترنت

أهم ما يميز الاعمال التجارية ويضمن استمرارها بين المنافسين وفي الاسواق هي “السمعة” . يجب علي مراقبة اي شي يتعلق باسمك التجاري او اسم علامتك التجارية ويتوفرعدة طرق للقيام من اشهرها عن طريق “تنبيهات جوجل”  عن طريقعمل اعدادت بحيث يصلك اشعارات اذا ورد اسمك في اي مكان في الشبكة العنكوبوتيه.

مراقبة حساباتك على وسائل التواصل الاجتماعي , ومراقبة ايضاً من يقوم باستخدام نفس علامتك التجارية.

يجب ان تراقبهم وتناقشهم في العواقب التي سيقعون بها اذا استمر استخدامهم لعلامتك التجاري مستعينا بالاجراءات القانونية.

الحفاظ على قاعدة عملائك !

عندما يقرر عميل ما ان يعمل مع شركتك او مؤسستك فهو يفترض ان جميع اسرار عمله في أمان , وان العقد الذي وقعه مع شركتك هو بمثابة ضمان بسرية المعلومات التي تركها بين يديك ! لذا يجب عمل قاعدة بيانات مصنفة لكل عميل على حدا بحيث يتم تخزين كافة المعلومات والملفات المتعلقة به بشكل سري ومستقل .

اضافة الى انه يجب تحديد صلاحية الوصول الى هذه المعلومات بالنسبة للموظفين الذين يعملون لديك , ويفضل ان تبقى انت الوحيد الذي يستطيع الوصول الى هذه الملفات وتمتلك كافة الصلاحيات.

النسخة الاحتياطية لمعلومات العملاء يجب ان تأخذ بعين الاعتبار فلا تعلم ما يحدث يوما ما.

معرفة منافسيك؟

تمتلك عمل ! اذا يجب عليك في المرتبه الاولى معرفة منافسيك ومعرفة الامور التالية:

o    نقاط قوتهم ونقاط ضعفهم

o    طرق كسبهم للعملاء

o    حساباتهم على وسائل التواصل الاجتماعي

o    المناطق الجغرافية التي يشتهرون بها.

 بالاضافة الى انك تستطيع معرفة الكلمات المفتاحية التي يستخدمونها ككلمات دلالية لاعمالهم باستخدام ادوات جوجل

Digital Marketing Tips
By: Digital Tips

 

*البقاء متصلاَ بالانترنت

سرعة الانترنت في مجال الاعمال على الانترنت مهمة جدا , حيث أنه يمكن ان يتغيرقرار معين او يحدث أمر معين خلال ثواني فاذا ما كان هناك خط انترنت مستقر وسريع في نفس الوقت قد يفوتك معرفة هذا الحدث او المشاركة فيه.

كن دائما مستعدا!

عالم الإنترنت هو عالم يتغير ويتطور باستمرار. إنه يتطور بشكل أسرع من أي شيء تراه في العالم الحقيقي. الاكثر من هذا كلة هو الاحداث التي تخلق على وسائل التواصل الاجتماعي ! لذا كنت دائما متابعاً لجميع هذه الاحداث واستغل اي حدث قد يفيدك او يفيد مصلحة العمل.

*كن مثابرا كن صبورا

حتى تسمي نفسك صاحب قصة نجاح على الانترنت , ريادي … الخ . يجب ان تتحلى بالكثير من الصبر وان لا تيأس من أول موقف محبط.

لانك تحارب في فضاء واسع ومتعدد الثقافات والجنسيات والقدرات , لذا الفشل هو اول بداية للنجاح فلا تدعة يحبطك ويرجعك الى الخلف.

استنتاج

إدارة الأعمال على الانترنت محفوفة بالمخاطر.

فنصيحتي الدائمة لأي شخص هي  قضاء بعض الوقت في التعلم والتطور والذي يعتبر أحد أفضل الاستثمارات التي يمكنك القيام بها للتخفيف من هذه المخاطر.

بقلم مستشار التسويق الرقمي والتجارة الالكترونية -عصام أبو الهيجاء

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