Content Creation: Creating engaging and compelling content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. This content can include posts, articles, blogs, videos, infographics, and more.
Content Strategy: Developing and implementing content strategies aligned with the organization's goals and target audience. This involves understanding the brand voice, messaging, and tone and ensuring consistency across all platforms.
Social Media Management: Managing social media accounts, including scheduling posts, monitoring engagement, responding to comments and messages, and staying up-to-date with platform algorithm changes and trends.
Audience Engagement: Interacting with followers and building relationships with the online community. This may involve running contests, polls, and Q&A sessions to encourage interaction and feedback.
Analytics and Reporting: Tracking and analyzing social media metrics to measure the performance of content and campaigns. Using insights to optimize strategies and improve engagement and reach.
Collaboration: Working closely with other departments such as marketing, PR, and customer service to coordinate campaigns and ensure consistency in messaging across all channels.
Stay Updated: Keeping up-to-date with the latest trends, technologies, and best practices in social media and content marketing to continuously improve strategies and stay ahead of the competition.
Content Calendar Management: Planning and maintaining a content calendar to ensure a consistent publishing schedule and timely delivery of content.
SEO Optimization: Optimizing content for search engines to improve visibility and reach. This may involve keyword research, meta tags optimization, and incorporating SEO best practices into content creation.
Brand Advocacy: Acting as a brand advocate by promoting the organization's values, products, and services through storytelling and compelling content.
Educational Requirements
Digital Marketing / Marketing / Business - unvirsity Degree
